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HL Display leads the international market in the supply of products and solutions for in-store
communication and merchandising to the retail sector. The company was founded in 1954
and by the end of 2008 it employed 965 people. HL Display has achieved net sales of SEK 1.5 billion
in 2007. Since 1993, HL Display has been listed on the OMX Nordic Exchange. The long term financial goals is Organic growth 5-10 percent and EBITA-margin of at least 12 percent.
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HL Display’s markets
The company has its own sales companies in
31 countries of Western and Eastern Europe,
and Asia. The largest individual markets are
found in France, UK and Sweden. Distributors
are used in a further 15 countries.
HL Display’s customers
Retail sector companies (food and
non-food) and brand manufacturers
who supply goods to the retail sector.
Production plants
Sweden (five factories, one jointly owned)
UK (one factory)
China (one factory)
USA (one factory, jointly owned)
HL Display’s range of products
In-store communication: products and
solutions that ensure that consumers are
able to find what they want in the store
as well as supplying all the necessary
information for a purchasing decision.
Merchandising: products and solutions
that display the goods in the most attractive
manner to the consumers.
Category solutions: turnkey solutions for
display of goods within specific categories,
for example frozen foods.
Benefits of HL Display’s solutions
They display goods in a manner that
enables consumers to find all information
necessary, as well as tempting them to buy
– central factors for increasing sales levels
in stores.
Create more clearly defined in-store
communication which means that stores
avoid lost sales due to consumers not
locating the relevant goods quickly enough.
Streamlines activities in the stores which
creates cost savings.
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