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HL Display provides merchandising & in-store communication solutions that are ideally suited to the chilled & frozen food category.
The Matrix freezer system
The matrix freezer system revolutionizes
category planning in the chest freezers. You
may build a plan-o-gram matrix for the whole
freezer category and your freezer merchandising
will change forever.
The products do not sell if the customer cannot
find it; Improved color segmentation will
facilitate navigation and product selection.
Benefits
- Improved product presentation
- Perfect segmentation
- Price and products always match up
- Keep and maintain structure in the challenging open chest freezers
- Increased efficiency (Easy to recognize fast /slow movers and easy to re-merchandise)
Flexibility and stability
- Facilitates plan-o-gram changes
- Easy to lock the matrix structure and plan-o-gram
- Easy to install
- Can be adjusted to fit all sizes of open chest freezers
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Improved color segmentation will facilitate navigation and product selection.
- Roof signage above the freezer ease the navigation in and around the frozen food category
- Horisontal segmentation in the freezer facilitates product selection
- Top signs on the dividers are used to strengthen the segmentation in the freezer
Modern freezer cabinets provide additional opportunities to maximize merchandising space and to enhance promotional displays.
The application of store-wide vertical aisle signs for effective
category segmentation is now also possible within the upright
freezer section. Signs and banner systems can be attached to
cabinet doors using simple suction cups or laminated tape.
Freezer shelf management
Merchandising innovations within the upright
freezer section includes product pusher units.
As each pack is removed from the display
the pusher unit advances the remaining shelf
stock forward, ensuring full face pack display
at the aisle front. The pusher featured here is
ideal for heavier product packs, and can push
a fully merchandised row of up to 10kg.
The Solution
- Spring loaded trays present the
product upright
- Improved range visibility for the
consumer
- Enhanced visibility facilitates
stock management
- Improved shopping experience
- Maximizing use of space
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