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HL Display is a leading international supplier of products and solutions for in-store communication
and merchandising to the food and non-food retail sectors. The company is also a leading supplier
of products and solutions to brand manufacturers for merchandising on the shelf and in other parts
of the store. HL Display was founded in 1954 and the company share was first listed on the Stock
Exchange in 1993. Following a takeover of the principal owners Ratos the share was delisted on 17 September 2010.
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Where HL Display operates
HL Display has 34 sales companies in Western Europe, Eastern Europe and
Asia. The five biggestmarkets are France, Sweden, Norway, Russia and the UK. A further 12 countries
are serviced via distributors.
HL Display’s customers
HL Display's business is aimed primarily at three customer segments:
- Food retail
- Non-food retail
- Brand manufacturers
HL Display's product range
Optishop(tm)
This is HL Display's range for the retail sector (food and non-food retail). The range
consists of items including:
- Products and solutions that display goods to consumers in an attractive way. A well laid
out merchandising solution makes optimal use of shelf space andstimulates the consumer to make a purchase.
- Products and solutions that give consumers all the necessary purchasing information and help them to find their
way around the shop quickly.
Brandman(tm)
This is HL Display's range of products for brand manufacturers, and consists of items including:
- Products and solutions to guarantee that brand manufacturers can make the best possible use of their space on shelves in the shop.
- Products and solutions to display brand manufacturers' goods in other parts of the shop, for example floor stands.
The value of HL Display's solutions
For the food and non-food retail sectors:
- Create clearer in-store communication so that shops avoid losing sales because consumers cannot quickly find
what they are looking for in the shop or what products cost.
- Display goods in a way that make shopping simple for the consumer and stimulate purchases.
- Make cost savings possible by rationalising work in the shop One example is the automatic feeding of products,which
means that less time is spent on keeping shelves in order, while at the same time the shelves can quickly be topped up with new products.
For brand manufacturers:
- Create an attractive product display both on the shelf and in other parts of the shop, for example in connection
with campaigns. A good merchandising solution stimulates purchases and is at the same time easy to maintain.
- Make it possible to achieve maximum utilisation of the shelf space provided.
HL Display's factories
HL Display has five factories in all. Two of these are in Sweden (one of which is co-owned). The rest are in China, Poland and the UK.
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